REKA2016

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TITLE

2nd International Conference on Creative Media, Design & Technology (REKA2016)

       

VENUE

School of the Arts,
Universiti Sains Malaysia,
11800 USM,
Penang, MALAYSIA

       

INTRODUCTION

The creative industry is one of the important sources of economic growth and cultural proliferation for developed countries. For that reason, the government recognises that the people of this country are capable of making the creative industry as a source of employment and national income, thus achieving the economy's target of high-income nations.

The New Media Design & Technology Division, Center for Arts Studies, University of Science, Malaysia, has urged the need for such conferences to respond to the government's call to improve the scholarly level of scientific scholarship and the latest research in the field is enhanced to a higher level. In addition, the creative digital field is an area in all aspects of life that contributes significantly to not only the job industry but also indirectly contributes to the conservation of the nation's and nation's heritage.

 

AIMS

The ultimate aim of the second conference is to share and discuss the findings of the speakers and to adapt the results of a higher level of excellence. Through this conference it is also hoped that it will be able to unify academics with the industry to jointly develop commercial findings.

The conference will also discuss various issues arising through the presentation of papers by academics, researchers, field experts, philosophers and postgraduate students. The conference also provides space for both postgraduate and foreign students to interact, share opinions and present their findings.

       

OBJECTIVE

Media Creative, Design & Technology Conference is the second conference to be organized by the New Design & Media Division, the School of Art and Universiti Sains Malaysia through REKA2016, is confident to be able to provide the best focus and direction to enhance tertiary education as well as to breathe new ideas and innovations in quality, international research and publication.

The Media Creative, Design & Technology Creative Conference will also promote the sharing of knowledge and knowledge in Creative Media, Design & Technology, research and commercialization for innovative and high-quality art product / work of art. Through discussions and exchange of opinions and experiences among experts in higher education as well as experts in the creative industry, this venture will provide a space exploration of ideas and the strengthening of artworks in the future.

REKA2016 will also promote the involvement of high degree students through the presentation and involvement of academics, creative industry members and high-profile colleagues at the masters and doctoral level which will provide new experience and breathing to real reality between theory and practical in the creative industry.

       

THEMES    

Creative Media (Fine Arts, Graphics, New Media Technology, Product, Drama & Music)

Design (Culture and Arts, Application adn Theory)

Technology (Animation, Installation, Virtual Reality, Mobile Application, Electronic Arts)

       

KEYNOTE SPEAKER

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Professor Dr. Adrian David Cheok
Director, Imagineering Institute

       
PHOTOS    
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PUBLICATION    

cover2016 buku A4 final 

 
SELECTED PAPERS (ENGLISH VERSION)
Paper 1 - SYMBOLIC FORM IN PATRICK LOW’S PHOTOGRAPHY FROM 2004 - 2006
Paper 3 - UTILIZING VISUAL IMAGES OF AUTISM BEHAVIORAL SYMPTOMS IN FACEBOOK APPLICATION FOR RAISING AN AWARENESS AMONG SECONDARY SCHOOL TEACHERS IN PULAU PINANGAUTISM BEHAVIORAL SYMPTOMS IN FACEBOOK APPLICATION FOR RAISING AN AWARENESS AMONG SECONDARY SCHOOL TEACHERS IN PULAU PINANG
Paper 5 - INTERFACE DESIGN PRINCIPLES FOR MALAYSIAN INTERACTIVE SCIENCE COURSEWARE
Paper  7 - SEMIOTICS & PERCEPTION OF WAY FINDINGS AMONG YOUNGER CONSUMERS 
Paper 11 - AN INVESTIGATION ON THE USE OF STRATEGY - BASED GAME TO LEARN BIDAYUH CULTURE
Paper 14 - GRAPHIC STYLES APPEARANCE IN EDUCATIONAL GAMES TO ENHANCE MALAYSIAN STUDENTS LEARNING: A Preliminary StudyTO ENHANCE MALAYSIAN STUDENTS LEARNING: A Preliminary Study
Paper  15 - COMPATIBILITY OF ATNHROPOMETRIC OF STUDY CHAIRS AND DESK USING BY PRIMARY SCHOOL STUDENTS IN MALAYSIA 
Paper  17 - AGING PERCEPTION TOWARDS APPEARANCE AND PRODUCTS STAISFACTION 
Paper 18 - HOMEPAGE USABILITY: MULTIPLE CASE STUDIES OF TOP 5 IPTA’S HOMEPAGE IN MALAYSIAMULTIPLE CASE STUDIES OF TOP 5 IPTA’S HOMEPAGE IN MALAYSIA
Paper 19 - VISUAL ANALYSIS: DESIGN CONFUSION OF CANNED ALCOHOLIC BEVERAGES AMONGST MUSLIM CONSUMERS IN MALAYSIADESIGN CONFUSION OF CANNED ALCOHOLIC BEVERAGES AMONGST MUSLIM CONSUMERS IN MALAYSIA
Paper  20 - STUDENTS' ACCEPTANCE ON EDUCATIONAL VIDEO SHARING SITE: A PROPOSED RESEARCH MODEL  
Paper  24 - A PRELIMINARY STUDY OF IMPLEMENTATION THE CINEMAGRAPH TECHNIQUE TOWARDS PUBLIC SERVICE ANNOUNCEMENT (PSA) OF SMOKING HABIT  
Paper 25 - SEMIOTICS STUDY OF WARNING SYMBOL FOR COMMON REACTIONS CAUSED BY COW’S MILK PROTEIN ALLERGY (CMPA)
Paper  26 - A SINGULAR SPATIOTEMPORAL DISPLAY: DOCUMENTARY PHOTOGRAPH OF PUA KUMBU 
Paper  28 - CANCER SURVIVAL EXPERIENCES RETOLD THROUGH WEB PORTALTHROUGH WEB PORTAL
Paper  29 - A FORMATIVE CONCEPTUAL FRAMEWORK ON MODELS OF TEACHING STRATEGIES IN FASHION DESIGN COURSE
Paper  30 - ASSISTIVE TECHNOLOGY FOR DISABILITIES: A CASE STUDY OF AUTISM IN TEACHING AND LEARNING OUTCOMESA CASE STUDY OF AUTISM IN TEACHING AND LEARNING OUTCOMES
Paper  31 - PERCEIVED AESTHETICS VISUAL DESIGN ELEMENTS OF A PACKAGING DESIGN: A Preliminary Study
Paper  33 - TO INVESTIGATE  THE ASSOCIATION BETWEEN CURRENT CAR SEAT DESIGN WITH BODY POSTURE FOR REDUCING MUSCULOSKELETAL DISORDERS (MSD)  THROUGH ERGONOMICS  PRINCIPLES AMONG MALAYSIAN ELDERLY DRIVER
Paper 38 - THE DEVELOPMENT OF MCTIM (MULTICULTURAL TEXTILE INTERACTIVE MODULE) USING DELPHI TECHNIQUE 
Paper 39 - VISUAL PLAGIARISM IN GRAPHIC DESIGN PROGRAM
Paper 40 - PHENOMENOLOGY OF MATERIAL WITHIN ARTISTIC PRACTICE
Paper 41 - DEVELOPING A CONCEPTUAL FRAMEWORK OF MALAYSIA FURNITURE INDUSTRY TOWARDS ECONOMIC TRANSFORMATIONOF MALAYSIA FURNITURE INDUSTRY TOWARDS ECONOMIC TRANSFORMATION
Paper 44 - A STUDENT’S PERSPECTIVE OF SCAMPER TECHNIQUE USED FOR MULTIMEDIA ASSET CREATION
Paper 45 - ANALYZING HYDROPONIC RACK SYSTEM FOR APARTMENT HOUSE
Paper 46 - EXPLORING VISUALIZATION MODELS TO ELUCIDATE LEARNING CAPACITIES IN THE CONTEXT OF VISUAL HERMENEUTICS: A CASE STUDY OF ONLINE INSTRUCTIONAL ANIMATION
Paper 47 - POST-INDEPENDENCE GROUP READING COMMUNISM VIA INDEPENDENT DOCUMENTARY SOUNDTRACKS
Paper 49 - CONCEPTUAL FRAMWORK OF SCREW PINE LEAVES BIOCOMPOSITE FOR FURNITURE COMPONENT
Paper 52 - ANTHROPOMORPHIC STIMULI IN BRAND DESIGN: THE EFFECT OF HUMAN FACE SCHEMA
Paper 53 - CONSUMERISM VALUE THROUGH ARTWORK PRODUCTION BY MALAYSIAN ARTIST
Paper 58 - THE ARTISAN PRACTICES OF INTEGRATING HYBRID ART KNOWLEDGE
Paper 59 - INTERACTIVE MULTIMEDIA DESIGN IN MUSEUM GALLERY
Paper 61 - GRAPHICAL INSTRUCTION FOR COLORING MOBILE-BASED AUGMENTED REALITY APPLICATIONS
Paper 62 - ECO-INCLINED FASHION PRODUCTS; EXPRESSING THE GREEN QUALITY THROUGH DESIGN LINES
Paper 65 - DEVELOPMENT OF BRANDING CONCEPT AND PHILOSOPHY IN ESTABLISHING MALAYSIAN FASHION DESIGNERS AT THE GLOBAL MARKET
Paper 69 - EMBRACING CYBERCULTURE ON GRAPHIC DESIGN
Paper 70 - THE RECONTRUCTION OF “BOROBUDUR CHAIR” AN INDONESIAN CULTURAL HERITAGEAN INDONESIAN CULTURAL HERITAGE
Paper 71 - TRADITIONAL CERAMIC KILN DEVELOPMENT MODEL
Paper 75 - LIGHTING IN PANDEMIC FILMS
Paper 77 - USE OF SOCIAL MEDIA BY CREATIVE ARTS STUDENTS FOR LEARNING AND CREATIVE ARTWORK DEVELOPMENTFOR LEARNING AND CREATIVE ARTWORK DEVELOPMENT
Paper 81 - SITTING POSTURE AMONGST LEVEL ONE PRIMARY SCHOOLCHILDREN (LOPS) IN PERLIS, KEDAH AND PULAU PINANGAMONGST LEVEL ONE PRIMARY SCHOOLCHILDREN (LOPS) IN PERLIS, KEDAH AND PULAU PINANG
Paper 82 - EMPOWERMENT OF THE CRAFTERS OF TRADITIONAL CERAMIC THROUGH DEVELOPMENT OF DESIGN BASED LOCAL WISDOMLOCAL WISDOM
Paper 83 - A PRELIMINARY STUDY INVESTIGATING INDUSTRIAL DESIGNER ROLE IN MALAYSIAN FURNITURE INDUSTRY
Paper 88 - ENHANCE MOVIE-GOERS’ CINEMA EXPERIENCE
 
SELECTED PAPERS (MALAY VERSION)
Paper 4 - PRESTASI GRADUAN INSTITUSI PENGAJIAN TINGGI DALAM BIDANG REKA BENTUK 3D ANIMASI DI MALAYSIA 
Paper 6 - KAJIAN REKABENTUK SISTEM KESELAMATAN (TALI PINGGANG) BAGI PENUMPANG BAS KOMERSIAL DI SEMENANJUNG MALAYSIA
Paper 9 - CAHAYA KEARIFAN LOKAL DALAM NARASI VISUAL FILM SANG PENCERAH KARYA HANUNG BRAMANTYO
Paper 27 - DESAIN INTERIOR LEMBAGA TERAPI AUTIS DI KOTA BANDUNG, INDONESIA 
Paper 42 - IDENTITI VISUAL SENI CATAN MODEN MALAYSIA MELALUI MEDIA CAMPURAN DALAM KONTEKS KEBUDAYAAN
Paper 48 - MEMAHAMI MEME SEBAGAI SELOKA HARIAN: IMPAK DIMENSI SOSIOBUDAYA DAN POLITIK
Paper 50 - SELAMATKAN PLANET KITA: MEREKA BENTUK SEMULA PAKAIAN TERPAKAI UNTUK PELBAGAI KEGUNAAN
Paper 51 - PENILAIAN BAHASA VISUAL TERHADAP FAKTOR PENGLIBATAN PEMBACA KOMIK MELAYU
Paper 68 - KONSEP 'BELIEVABILITY' PADA KARAKTER UTAMA DALAM FILM SERI ANIMASI ADIT DAN SOPO JARWO DAN KELUARGA SOMAT
Paper 72 - APLIKASI TEORI CHARACTER ARCHETYPES DALAM PROSES REKA BENTUK KARAKTER. KAJIAN KES KARAKTER P. RAMLEE SEBAGAI IKON REKA BENTUK
Paper 73 - ASPEK 'TINGKAH LAKU' DAN INTERAKSI PENGHAYAT KE ATAS BEBERAPA HASIL KARYA SENI MULTIMEDIA INTERAKTIF DI MALAYSIA
Paper 78 - PEMAIN PERMAINAN ELEKTRONIK: SATU KAJIAN AWAL AMALAN PENYERTAAN GENRE DAN AMALAN MOTIVASI DALAM PERMAINAN MEDIA
Paper 80 - MEMAHAMI REKABENTUK SEJAGAT: KAJIAN KES DI TAMAN PERMAINAN MUDAH AKSES, TAMAN PERBANDARAN PULAU PINANG
Paper 87 - PENGGUNAAN BAHAN BANTU MENGAJAR BERASASKAN PAPAN PELBAGAI SENTUH UNTUK PEMBELAJARAN SAINS TAHUN TIGA