REKA2014

 

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TITLE

1st International Conference on Creative Media, Design & Technology (REKA2014)

       

VENUE

School of the Arts,
Universiti Sains Malaysia,
11800 USM,
Penang, MALAYSIA

       

INTRODUCTION

The creative industry is one of the important sources of economic growth and cultural proliferation for developed countries. For that reason, the government recognises that the people of this country are capable of making the creative industry as a source of employment and national income, thus achieving the economy's target of high-income nations.

The New Media Design & Technology Division, Center for Arts Studies, University of Science, Malaysia, has urged the need for such conferences to respond to the government's call to improve the scholarly level of scientific scholarship and the latest research in the field is enhanced to a higher level. In addition, the creative digital field is an area in all aspects of life that contributes significantly to not only the job industry but also indirectly contributes to the conservation of the nation's and nation's heritage.

Hence, the New Media Design & Technology Division, Center for Arts Studies, agreed to implement this dream which was the first time held in Malaysia. Under part planning, it is hoped that this conference will be held once every two years.

       

AIMS

The main focus of the conference is to explore donations given in the field of Creative Media, Design & Technology of human development in providing a useful impact to the community. This is in line with the rapid development of ICT that has struck the world that has helped improve the dignity of digital art development in Malaysia.

This international conference focuses on three key areas of Creative Media, Design & Technology. These three areas have been selected based on contributions provided primarily in areas such as creative digital, advertising, new media, animation and so on. The conference also focuses on the outcomes and contributions provided by the practitioners in this field to realize their contributions to the community. A wide range of issues in the Media, Art and Technology Creative field, will be discussed by panel experts in the field.

This conference is expected to bring the Universiti Sains Malaysia into an initiative to uphold the creative, creative and commercial values ​​and combine art elements to a higher level. It is hoped that through the understanding and a combination of the latest information will be available later will pursue new ideas and innovations in the production of works or products for the benefit of society.

The conference will also discuss various issues arising through the presentation of papers by academics, researchers, field experts, philosophers and high school students. Exhibition of new works and products will also be displayed for participants and the public. The conference also provides space for both postgraduate and international students to interact, share opinions and present their findings.

       

OBJECTIVE

Creative Media, Design & Technology Creative Conference is a very less-known conference in Malaysia especially at the international level. For that, the New Media Design & Technology Division, the School of Art and Universiti Sains Malaysia through REKA2014, is confident to be able to provide the best focus and direction for energizing higher education as well as providing new insights and ideas and innovations in education, research and publications quality and international standard.

REKA2014 also promote the sharing of knowledge and knowledge in Creative Media, Design & Technology, research and commercialization of innovative and high-quality products / artworks. Through discussions and exchange of opinions and experiences among experts in higher education as well as experts in the creative industry, this venture will provide an exploration space of ideas and future artworks.

REKA2014 also highlighted the involvement of high degree students through the presentation and involvement of academics, creative industry members and high-profile colleagues at the masters and doctoral level which provide a new experience and breathing to real reality between theory and practical in the creative industry. REKA2014  also extend further scientific writing in the creative industry through the selection of the best and most appropriate presentation papers for international publications.

       

THEMES    

Creative Media (Fine Arts, Graphics, New Media Technology, Product, Drama & Music)

Design (Culture and Arts, Application adn Theory)

Technology (Animation, Installation, Virtual Reality, Mobile Application, Electronic Arts)

       

KEYNOTE SPEAKER

ahmad    
Dato' Professor Dr. Ahmad Hj Zainuddin
Chairman of Malaysian Design Council (MRM)

shahrizal
Associate Professor Dr. Mohd Shahrizal Sunar
Head of Computer Graphic Dept. Universiti Teknologi Malaysia (UTM)

       
PHOTOS    
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PUBLICATION    

abstract reka

 

 

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SELECTED PAPERS (ENGLISH VERSION)
Paper 2 - STREET ART SPARKLE AS A NEW ECONOMIC DRIVER IN PENANG
Paper 3 - “MAKE THE GHOSTS REAL”: FEMALE MOURNING IN NAOMI WALLACE’S IN THE HEART OF AMERICA & A STATE OF INNOCENCE 
Paper 7 - THE AWARENESS OF BLENDED TEACHING IN EDUCATIONAL INSTITUTION (MALAYSIA) 
Paper 21 -  RESEARCH ON THE STUDY OF ART AND DESIGN: A STUDY ON THE PARADIGMATIC PHILOSOPHICAL FRAMEWORK TOWARDS THE FIELD OF VISUAL ARTS AND DESIGN RESEARCH
Paper 22 - TAJAU MOTIVE (CERAMIC) OF IBAN’S PEOPLE BASED ON THE ENVIRONMENT COSMOLOGY 
Paper 24 - A STUDY ON THE RELATIONSHIP BETWEEN AFFECTIVE EXPERIENCE OF NEW MEDIA ARTS AND THE PHYSICAL GALLERY 
Paper 26 - PROPOSED LOCAL ART CRITICISM’S MODEL FOR TRADITIONAL CERAMIC : MAMBONG POTTERY AS CASE STUDY 
Paper 27 - MALAY SYMBOLS IN MALAYSIAN VISUAL ART FROM 1970 - 2003 
Paper 32 - TRANSFORMATIONAL CHAIR DESIGN ANALOGOUS TO MALAYSIA’S RAFFLESIA PLANT CELLULAR STRUCTURE 
Paper 41 - PRESERVING CERAMIC HERITAGE VALUES THROUGH SUSTAINABLE DESIGN 
Paper 46 - APPLICATION OF PROJECT BASED LEARNING IN STUDENT’S ENGAGEMENT IN ADVERTISING COURSE 
Paper 47 - THE EFFECTS OF GREEN COLOUR ON PATIENTS UNDER RECOVERING ACCORDING TO NOBLE ALQURAN
Paper 51 - MODERNISATION OF GRAPHIC DESIGN: THE POSSIBILITIES AND CHALLENGES OF DIGITALISATION
Paper 52 - JAPANESE LANGUAGE TEACHING AND LEARNING USING ROLE-PLAYING GAME
Paper 53 - THE STUDY OF WARNING SYMBOL FOR MILD ALLERGY CAUSED BY PARACETAMOL
Paper 59 - ASIAN HORROR: THE FACTORS DRIVING THAI AND JAPANESE HORROR FILM INDUSTRY: AN ANALYSIS TOWARDS RINGU (1998) AND SHUTTER (2004) 
Paper 62 - BUILDING A COMPREHENSIVE VISUAL DESIGN FOR LEARNING MANAGEMENT SYSTEM, MALAYSIA MINISTRY OF EDUCATION LMS AS A CASE STUDY
Paper 64 - THE MOST MEMORABLE CHARACTERISTICS IN 20 FAMOUS LOGO DESIGNS AMONG DESIGN STUDENTS
Paper 70 - CHARACTERISTIC DESIGN OF KERIS PANDAI SARAS
Paper 72 -  THE EFFECTIVENESS OF TYPOGRAPHY IN PACKAGING DESIGN FOR SMES FOOD INDUSTRIES
Paper 73 -  A REVIEW OF THE FEATURES OF AUGMENTED REALITY SCIENCE TEXTBOOK
Paper 74 - INNOVATIVE DESIGN SOLUTIONS TO ACHIEVE MOVEMENT IN JEWELRY
Paper 77 - SERVICE INNOVATION DESIGN TOWARDS TICKETING SYSTEM AT SUNGAI NIBONG TERMINAL
Paper 79 -RETAIL EFFICIENCY AND PRODUCTIVITY ENHANCEMENT THROUGH ERGONOMIC DESIGN
Paper 80 - CAR STYLE RECOGNITION 1990-2010 
Paper 81 - LABELLING FOR GOOD: A DESCRIPTIVE STUDY OF NUTRITIONAL LABEL FORMAT AND DESIGN TO HELP CONSUMERS MAKE BETTER-INFORMED CHOICES
 
 
SELECTED PAPERS (MALAY VERSION)
Paper 9 - INTERPRETASI INTRINSIK DALAM KARYA CATAN SYED AHMAD JAMALSYED AHMAD JAMAL
Paper 25 - SIMBOLISME DALAM SENI PERTUKANGAN PERAHU TRADISIONAL MELAYU DI PANTAI TIMUR
Paper 30 - KEINDAHAN HIJAB SEBAGAI AGAMA DAN BUDAYA
Paper 35 - REKA BENTUK RUMAH TRADISIONAL NEGERI SEMBILAN DIPENGARUHI OLEH ADAT DAN KEDAERAHAN
Paper 37 - BUDAYA BANDAR DAN KONSUMERISM MELALUI PENDEKATAN KARYA SENI
Paper 44 - SENI MENGIKAT TENGKOLOK WARISAN PERAK DARULRIDZUAN
Paper 45 - VISUAL FOTO PENDERAAN KANAK-KANAK: MENDIDIK DAN MEMBERI KESEDARAN TERHADAP MASYARAKAT DI MALAYSIA
Paper 49 - KOMUNIKASI DIGITAL MELALUI SENI ARCA
Paper 63 - PEMBANGUNAN APLIKASI IPAD UNTUK PENDIDIKAN KANAK-KANAK
Paper 65 - PENYAMPAIAN VISUAL MELALUI TEKNIK HOLOGRAFI DALAM MENGANGKAT KESENIAN TRADISIONAL MAK YONG
Paper 66 - PENYAMPAIAN INTERAKTIF INFOGRAFIK DALAM TEKNIK HOLOGRAFI UNTUK MEMPERKENALKAN PERSEMBAHAN KUDA KEPANG
Paper 67 - TEKNOLOGI NAVIGASI MAYA DALAM SENI WARISAN BALAI BESAR KEDAH
Paper 68 - TEKNIK PERSEMBAHAN ELEMEN PENDIDIKAN: PERBANDINGAN ANTARA KOMIK UMUM DAN KOMIK PENDIDIKAN
Paper 71 - GAYA ‘LUKISAN KAJIAN’. PERBANDINGAN KARYA LUKISAN PENGKARYAAN DAN PEREKAAN: FENOMENA VISUALISASI 
Paper 82 -  PERANAN ERGONOMIK DALAM REKABENTUK KERUSI SEKOLAH: KAJIAN KES DI SEKITAR PERLIS, KEDAH DAN PULAU PINANG
Paper 83 - PERANAN REKABENTUK DALAM MENGEKALKAN KEUNIKAN ADAT DAN BUDAYA MAKAN MASYARAKAT MELAYU
Paper 85 - KAJIAN PERMASALAHAN REKABENTUK PERKHIDMATAN HENTIAN BAS DALAM KAMPUS INDUK UNIVERSITI SAINS MALAYSIA (USM)
Paper 86 - ANIMASI TERAPI RUQYAH DALAM PERAWATAN KOMPLEMETARI ISLAM
Paper 87 -  PENGHASILAN MUZIK INTERAKTIF MELALUI PERGERAKAN: MOMANCE
Paper 88 -  KONSTEKSTUAL “PEMBACA BARU” DAN “PEMBACA LAMA” DALAM KHALAYAK PEMBACA KOMIK MALAYSIA
Paper 89 -  PEMETAAN ABJAD DALAM PERGERAKAN SILAT TITI BATANG DARI PERSPEKTIF KOSMOLOGI SUFI MELALUI TEKNOLOGI MOTION CAPTURE
Paper 90 -  PERMAINAN TRADISIONAL DAN TEKNOLOGI: PENELITIAN DAN TINJAUAN TERHADAP PERSEPSI KANAK-KANAK